Victoria's Secret Write - Up... 

            “What the Pink?!” is the theme of the promotional window display for Victoria’s Secret Pink Collection.  The display shows a guy in his room trying on merchandise from the Pink Collection.  He is looking in the mirror trying to figure out how to wear the pieces.  A woman comes in from behind him, catches him in the merchandise, and is thinking “What the Pink?!”.  Using humor and a little bit of shock value to attract attention, this window is targeted towards Victoria’s Secret’s younger consumers.  Specifically, the target market is young women between the ages of sixteen and twenty-four. 

The objectives of the window are to make people stop in their tracks to look at the display, make them laugh, and of course promote the Victoria’s Secret Pink Collection.  These objectives were met with the right merchandise, props, and design execution.  In order to attract the most attention and make people take a step back to look at the display the male mannequin was placed in the middle of the display where he can be seen from every angle.  To make viewers laugh the male is dressed in only underwear and a bra.  The bra is on upside down and practically hanging off his body in order to show his poor understanding of women’s underwear.  The female mannequin not only delivers the tagline, but is also the key promotional piece of the display.  She is fully dressed in Pink garments and is holding a Victoria’s Secret shopping bag as to suggest that she just came from the store.  This will make the target market want to visit the store and purchase similar pieces. 

For the most part the props in this display are decorative.  In order to make the environment look like a males room, a poster of a topless girl was placed on the wall and a television set was placed in the corner.  There are two structural props in the window; the chair the male mannequin is sitting on and the black box supporting the television.

Signage is used in this display to identify the store and brand as well as to deliver the tagline.  Victoria’s Secret Pink is placed on the front corner window, where Victoria’s Secret is in pink letters and Pink is in white letters.  The lettering matches the color scheme of the display but stands out enough to make it easy to read.  The other signage is the thought bubble above the female mannequin that says “What the Pink?!”.  The purpose of this is to bring the idea of the window together as well as creatively promote the brand.